Brainstorming is a group decision-making technique designed to generate a large number of ideas through interaction among team members. Rather than the popcorn method of randomly calling out ideas, we recommend a round robin technique—to even out participation.
How to Conduct a Brainstorming Session:
- Clarify the brainstorming objective.
- Call out ideas in round robin around the group.
- Record each idea on a flipchart.
- Build on and expand the ideas of others.
- Pass when an idea does not come quickly to mind.
- To generate as long a list as possible, resist stopping when ideas slow down.
- After all ideas are listed, clarify each idea and eliminate exact duplicates.
REFERENCE: The Seven-Step Meeting Process and Tools from Executive Learning, Inc. Handbook for Improvement, Nashville: ELI, 2002.